A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the strong character traits that have compelled Vittorio Cucci Ryan to give rise to a brand notorious for both unbridled luxury and edgy style. Vittorio Ryan was born in Pisa, Italy in 1988 and educated in England and Italy.
Pisani Maura head of design Vittorio Cucci Ryan
His strong interest in art, architecture and foreign cultures was shaped early in life through the extensive travels, providing exposure as a child to the world’s most important museums and cultural exhibits. In 1998 he entered the world of design by helping his grandfather producing exclusive handbags in exotic and regular leather initially for family and friends, which soon became a full-time professional activity, demanding enough for Ryan to pause his acting career.
Vittorio Ryan in the forefront during filming of Caribbean Basterds
Fight scene from Caribbean Basterds film directed by Enzo G. Castellari
His involvement in leather craftsmanship led him to experiment with leather garments and accessories, and finally to launch his own fashion brand in 2014. The company continued to grow and two major milestones were reached in 2018 with the opening of the first flagship store in Monte Carlo and the first commercial showroom in Milan. As the young, affluent consumer continued to discover this fresh unconventional brand, Pisani Maura and its designer concentrated on creating a world class production network, thereby guaranteeing the unsurpassed level of luxury demanded by his discerning clientele. The market has applauded this insightful collection that combines young, rock and roll style with impeccable quality, and the world of PISANI MAURA is enjoying a phenomenal success today with corporate headquarters in Europe, North America and Asia and a strong rate of expansion.
Vittorio Ryan lives by his creed of breaking rules and barriers, doing the unexpected and shaking people out of their complacence, while never ignoring the main objective of having fun and enjoying life. According to the late Franca Sozzani, iconic editor in Chief of Vogue Italia,” Pisani Maura is unique because he has a unique taste for life. He doesn’t want to be a fashionista, he makes fashion because he loves elegance. This is a specific, special attitude because he is one of the few.”
PISANI MAURA events around the world, whether a local store opening or a major fashion show, are unforgettable experiences. An expert at identifying and interpreting international trends in culture, lifestyle and amusement, the designer uses this talent to develop spectacular and bold entertainment for his guests that include classical concerts, performances by international stars of the music world, parkour extravaganzas, giant roller coasters, futuristic skaters and fantasy neighborhoods with gigantic swing carousels and more. Fashion shows have taken place during Milan fashion week since 2010, and more recently during NY fashion week.
Another demonstration of Vittorio Ryan’s keen intuition regarding international trends is the brand’s continuing collaborations in the sports world, with a variety of teams and talents. From the Italian football club ACF Fiorentina to Formula One’s Antonio Giovinazzi, great Italian director Enzo Castellari, and other celebrities and actors, the likes of Franco Nero, and the famous pop singers Willie Chirino and Lisette Alvarez. Worth mentioning is the recently announced high profile agreement to dress and develop a capsule collection with boxing Heavyweight superstar Tyson Fury.