PISANI MAURA

EXCELLENCE AND ELEGANCE COMBINED

PHILOSOPHY

Pisani Maura designs unique creations, interpreting an extraordinary contemporary lifestyle. Based on the designer’s dynamism and positive spirit, this creed is the driving force that has made Pisani Maura’s designer and artistic director Vittorio Ryan’s eponymous label the successful international brand that it is today. Pisani Maura collections are fun, provocative and always luxurious, with an attention to craftsmanship that is rarely matched within the industry. The PISANI MAURA brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams.

Like architects, Brand architects are often seen as magicians because of their ability to make the unknown known. The brand’s personality is reflected in their customers; eclectic, contemporary and romantic. They also very clearly depict their country of origin; Italy amongst their identity, evoking feelings amongst customers that Pisani products represent the pinnacle of Italian craftsmanship. Because of this strong identity, their relationship with their customers is highly personal. When a customer looks in the mirror and sees Pisani the brand is reflected back in themselves, the stereotypical consumer will feel influential, innovative and progressive- much like the brand itself.

THE DESIGNER

A dedication to the extraordinary, a devotion to beauty and a passion for rock and roll are the strong character traits that have compelled Vittorio Cucci Ryan to give rise to a brand notorious for both unbridled luxury and edgy style. Vittorio Ryan was born in Pisa, Italy in 1988 and educated in England and Italy.

His strong interest in art, architecture and foreign cultures was shaped early in life through the extensive travels, providing exposure as a child to the world’s most important museums and cultural exhibits. In 1998 he entered the world of design by helping his grandfather producing exclusive handbags in exotic and regular leather initially for family and friends, which soon became a full-time professional activity, demanding enough for Ryan to pause his acting career.

His involvement in leather craftsmanship led him to experiment with leather garments and accessories, and finally to launch his own fashion brand in 2014. The company continued to grow and two major milestones were reached in 2018 with the opening of the first flagship store in Monte Carlo and the first commercial showroom in Milan. As the young, affluent consumer continued to discover this fresh unconventional brand, Pisani Maura and its designer concentrated on creating a world class production network, thereby guaranteeing the unsurpassed level of luxury demanded by his discerning clientele. The market has applauded this insightful collection that combines young, rock and roll style with impeccable quality, and the world of PISANI MAURA is enjoying a phenomenal success today with corporate headquarters in Europe, North America and Asia and a strong rate of expansion.

Vittorio Ryan lives by his creed of breaking rules and barriers, doing the unexpected and shaking people out of their complacence, while never ignoring the main objective of having fun and enjoying life. According to the late Franca Sozzani, iconic editor in Chief of Vogue Italia,” Pisani Maura is unique because he has a unique taste for life. He doesn’t want to be a fashionista, he makes fashion because he loves elegance. This is a specific, special attitude because he is one of the few.”

PISANI MAURA events around the world, whether a local store opening or a major fashion show, are unforgettable experiences. An expert at identifying and interpreting international trends in culture, lifestyle and amusement, the designer uses this talent to develop spectacular and bold entertainment for his guests that include classical concerts, performances by international stars of the music world, parkour extravaganzas, giant roller coasters, futuristic skaters and fantasy neighborhoods with gigantic swing carousels and more. Fashion shows have taken place during Milan fashion week since 2010, and more recently during NY fashion week.

Another demonstration of Vittorio Ryan’s keen intuition regarding international trends is the brand’s continuing collaborations in the sports world, with a variety of teams and talents. From the Italian football club ACF Fiorentina to Formula One’s Antonio Giovinazzi, great Italian director Enzo Castellari, and other celebrities and actors, the likes of Franco Nero, and the famous pop singers Willie Chirino and Lisette Alvarez. Worth mentioning is the recently announced high profile agreement to dress and develop a capsule collection with boxing Heavyweight superstar Tyson Fury.

HISTORY

Pisani Maura is, a company whose roots go back for three generations, specialized in leather goods. My great great grandfather (Mario Pisani) initiated the legacy, he crafted unique pieces that celebrities and politicians craved for, reserving his services months in advance to have a bag, a pair of shoes or any other accessory that my ancestors made. Mario Pisani was regarded as the top artisan in Italy.

Mario met his wife in his atelier, this very beautiful lady entered to repair her shoes. He was so taken aback by her beauty that he repaired the shoes, but at the same time did something more.

When she returned, she asked him how much she owed him, and he said: " Would not be much if it wasn't for the fact that I threw your shoes away. I hope you do not mind. " Aghast she said

"I do not understand why would you throw them away? "

He replied " You are too beautiful for that kind of shoes. I did throw them away but made a new pair for you, a pair to match your beauty and it’s my gift to you.

Obviously to apologize for having thrown away your pair of shoes, you have to accept my invitation for dinner. And I take no demur!” And with a pair of shoes of beauty he found true love.

. Mario would say:

“I choose my clientele very selectively as creating something is a work of love, and a way to open oneself to others.”

An unorthodox way for an eclectic person, this is the Pisani Maura’s Way.

This gift has been passed on to me. And as I received it, I felt I should have asked permission to my grandfather, whose name was the same, Mario Pisani.

I decided to ask my grandpa his permission to make a business from this love.

My grand dad gave me the approval to expand provide I did it without losing the excellence and passion for our products that has been our trademark.

Our brand’s story, is it real? People Ask-It passed through the tides of time to me.

My ancestors passed down the lines of their legacy. Today Pisani Maura has stayed unorthodox and eclectic with the customer at the center. We specialize in leather and exotic skins. In the outskirts of Florence, we breathe art and passion for leather goods, we are environmentally sensitive using materials tanned through green or vegetal tanning processes. We use no toxic chemical; our glues are natural agents. Our material is all from certified breeders. Pisani Maura reminds you how sweet life can be, giving shape and accessibility to our customers’ dreams.

Pisani Maura. A style that Gains the love of Lisette Alvarez and Willy Chirino as well as the sport legend, Floyd Mayweather, passing through Hollywood with client such as Gerard Butler and Franco Nero. Pisani Maura’s story, our story is a “Love Story” our love for our designs and our client and their love for Pisani Maura.

MEET THE TEAM

Marco

Production Manager, Head of Distribution & Logistic

VITTORIO

Art Director,

Fashion Designer

Enzo

Managing Director,

Marketing Director

Ismail

Italy Warehouse General Manager

Francesco

Italy Sales Manager

Jennifer & Luna

Jewellery Production managers Jewellery Production assistant

Serena

Customer Service Manager

Gabriel

IT General Manager

Alessandra

Pattern Maker

Giulia

Visual Merchandiser

Melissa

Communication Officer

Ailyn

R&D Manager
The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.
You have successfully subscribed!
This email has been registered
Newsletter