PHILOSOPHY
Pisani Maura designs unique creations, interpreting an extraordinary contemporary lifestyle. Based on the designer’s dynamism and positive spirit, this creed is the driving force that has made Pisani Maura’s designer and artistic director Vittorio Ryan’s eponymous label the successful international brand that it is today. Pisani Maura collections are fun, provocative and always luxurious, with an attention to craftsmanship that is rarely matched within the industry. The PISANI MAURA brand and lifestyle are a tribute to the passionate individualist who transforms their innermost desires into reality, who makes a daily promise to live their dreams.
Head Of Design at Pisani Maura Vittorio Cucci Ryan
Like architects, Brand architects are often seen as magicians because of their ability to make the unknown known. The brand’s personality is reflected in their customers; eclectic, contemporary and romantic. They also very clearly depict their country of origin; Italy amongst their identity, evoking feelings amongst customers that Pisani products represent the pinnacle of Italian craftsmanship. Because of this strong identity, their relationship with their customers is highly personal. When a customer looks in the mirror and sees Pisani the brand is reflected back in themselves, the stereotypical consumer will feel influential, innovative and progressive- much like the brand itself.